IWC Schaffhausen Richemont international
Creative Centre, HeadQuarters, schaffhausen, switzerland.
Concept Creation for the IWC brand communication including advertising, film, digital & corporate design. Concept Creation and Art Direction for the overall e.commerce channels. Collaboration and Art Direction with external Swiss & International photographers, designers, freelancers & agencies for the creation of iwc.com, digital platforms assets, social media and corporate campaigns. Management of the IWC corporate design guidelines, consumer brand book/magazine and retail market's initiatives. Development of fully integrated communication campaigns including, print and digital advertising as well special collaborations. IWC Schaffhausen was founded in 1868 in Schaffhausen, Switzerland. Over 150 year of expertise, 185 Store Network. IWC has been a subsidiary of the Swiss Richemont Group since 2000.
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design and ethically sourced materials.
Camper group
Brand Manager & Art director
Medwinds headquarters, Barcelona, Spain.
Responsible for the Art Direction and Brand Management of Medwinds from the creation of the brand. Creating and managing the brand general look and feel, assuring overall coherence between single brand initiatives and general guidelines.
Responsible for multiple products like still life, graphics, look books and merchandising material across the Brand ADs/PR.
Developing and overseeing the creation and production of on.line & off.line creative material such as seasonal campaign photoshoot, website, e.commerce, blog, social media, weekly newsletters, paid and organic campaigns on different platforms print and on.line, full product photo shoots. Additionally responsible for creative promotion material and collaborations for single agents, wholesale and private sales.
Improving daily the brand image and its optimization to increase interactions, sales and thus overall revenue.Collaborations with international reputable agencies such as: Ruiz&Company, Grey España, Ogilvy Group España, Media Contact, Nuk Studio, Nadie. Collaborations with groups such as: Condé Nast, YNAP Group, Asos, Vente Privee.Med Winds by Camper was a special brand by Camper, the Creative and eclectic Spanish footwear brand, celebrating Mediterranean lifestyle and design. Drawing inspiration from the Mediterranean culture, Med Winds featured simple, relaxed and stylish designs that aligned with Camper's commitment to quality and creativity.
Med Winds was more than just a line of products; it reflected a philosophy rooted in sustainable fashion and slow living of the Mediterranean culture.
EF
Art director, Senior Creative Studio, headquarters, Zurich , Switzerland.
Leading the main branding material to be distributed in over 30 countries worldwide. Important role in the development of new photo-shoots concepts & photography production e.g. pictures in this page.
Carry out Leading the production design team in house, photographers, retouchers and freelancers on the new brand corporate design material & GUD, Grand Unified Design. An adaptable system of guidelines and tools that ensures EF products and markets appear cohesive and unified.EF, founded in Sweden in 1965: present in 114 countries & regions, 612 offices-schools which employ over 52.000 professionals worldwide, world leader in international education.
Inditex
stradivarius
Image & Communication marketing, headquarters, Barcelona, Spain.
Working in multiple categories like seasonal fashion campaigns with worldwide distribution photo shoots and still life photo shoots.
In Charge of brand collaborations and publications, look books creation, PR and press material, visual merchandising and corporate material.
Photo shoots and Art Direction collaborating with international reputable photographers such as Mario Sierra, Michelle Ferrara, Jaume de Laguna.Responsible and in charge of overseeing, developing and managing All brand corporate material.Stradivarius is part of the Inditex Group: 8 Brands, 202 Markets, +7.400 Stores, 176.000 People, 172 Nationalities.
Stradivarius’ teams of dedicated designers embrace change, translating current trends into new and innovative styles that excite and inspire.
Machinas
Digital Development agency
creative team
headquarters, Barcelona, Spain.
Responsible for the design and development of website and newsletter materials for brands such as Hugo Boss, Esprit - EDC.Machinas is a leading multinational English speaking new-media company based in one of the most beautiful areas of Europe: the center of the cosmopolitan city of Barcelona, Spain.
Machinas is a Creative agency offering design, strategy and digital solutions for the fashion & lifestyle e-commerce industries. Working to high standards in creativity and innovation; but also in accuracy, e-commerce speed and professional relations with clients with a multinational team - creative environment consists of individuals from over 15 countries.
guru
Creative Team, Image & Communication, headquarters, parma, italy.
Working on fashion prints and design for Men/Woman/Kids seasonal apparel & underwear collections production. Illustrator and responsible for corporate seasonal collection material development. Special collaboration with Ferrari kids Italia.The Italian brand that everyone wore in the early 2000s.
Guru's adventure started in Carpi (Modena) in 1999 when Matteo Cambi, a 22-year-old, founded a T-shirt and sweatshirt brand in partnership with his childhood friend Gian Maria Montacchini. Following this success, Cambi began a series of major sponsorships up to, among others, Formula One with Renault and champion Fernando Alonso. Alongside its popularity, the company's profits were also increasing rapidly. In 2002 the sales value was already 10 million euros and in 2007 it was expected to exceed 100 million.
Guru went like wildfire, reaching the Middle East, Turkey, the United States, Japan, Brazil, China and India. In less than ten years turned into a giant that grows at the rate of 15 million dollars a year, so valuable to realize advertising campaigns with Stéphane Sednaoui, La Chapelle or Terry Richardson, starring Pamela Anderson and Esther Cañadas.
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